Basha Frost Rubin: CEO & Co-Founder, Priori Legal

#BakersDozen is a series of interviews with leading professionals in the fields of law, consulting, finance, tech, and more.


Tell us a bit about yourself and how you came to be in the legal business?

I went to law school straight from undergrad (Yale to Yale), where I realized that while I loved much of the substance of legal work, its rhythm wasn’t suited to my temperament. In my third year, I decided to launch a legal business dedicated to making the legal industry more efficient and cost-effective. Many iterations later, my company, Priori Legal, was born.

What do you do for a living right now?

I’m the CEO and Co-Founder of Priori Legal. We’re a curated legal marketplace that uses a data-driven approach to optimize the outside counsel search and hiring process for in-house legal departments.

What has been your greatest triumph and your greatest success in the legal services field and what did you learn from each?

My greatest triumph and success has been launching Priori Legal and watching the impact it has had on both sides of the marketplace. On the supply-side, we ease the administrative burden and cost of client acquisition and management for small firm practitioners, enabling them to focus more of their time on delivering excellent legal services. On the demand-side, we connect legal departments with the right attorneys for their needs at the right price for their budget–drastically shortening the procurement process and giving them back control of their legal budget. I’m immensely proud of that achievement.