Tag: consulting

LITIGATION RISK MANAGEMENT: WHAT IS THE MORAL TO YOUR LITIGATION STORY?

Courtrooms can be interesting places. Juries are people like the rest of us – and they instinctively seek answers. If you don’t tell the story, the jury will create their own – and you may not like how that turns out. This expert article – presented in conjunction with leading consulting firm BLUEPRINT – speaks to why there are good reasons for trial attorneys to present their cases in story form.  Research has consistently shown that stories are more likely to be comprehended and recalled.  Moreover, when information is not presented in story form, people tend to reorganize the information into stories anyway.  The danger of not providing stories at trial is that jurors will create their own stories to fit the evidence and to fill any gaps which may be inconsistent with a client’s position. Is that a risk you’re willing to take?

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