Steven Weisbrot: Executive VP of Notice & Comment, Partner, Angeion Group
#BakersDozen is a series of interviews with leading professionals in the fields of law, consulting, finance, tech, and more.
Tell us a bit about yourself and how you came to be in the legal business?
I guess I was always destined to be in the legal business. You know the story: precocious toddler, argumentative adolescent, decent head on my shoulders…What I didn’t know is that I would stop practicing, build a prosperous legal services company and consult on some of the largest and most complex class action cases in U.S. history.
What do you do for a living right now?
I am one of the principals of Angeion Group, a class action notice and claims administration consulting business. My main role is designing notice campaigns to reach the millions of unknown class members so that they can decide whether they want to remain in the class action or take other action in the litigation. We’ve been pioneering the use of big data and digital advertising in the industry, which is exhilarating.
What has been your greatest triumph and your greatest success in the legal services field and what did you learn from each?
Whenever you are trying to change a status quo in an industry, you have to measure your successes in baby steps. When I first got into class action notice, the idea of using email to reach class members was seen as revolutionary. Now it is done on virtually every case. We are also infusing big data, advanced internet targeting and a host of innovative tactics to help move notice forward into the next century.